Marketing Channels

Course content

Channels are the places where marketing thought, concepts and plans meet the realities of the commercial world. Channels are the places where ´action marketin´ happens and channels are the life bloods of the companies, markets and nations. BA 5719 is designed to give a full exposure to the realms of channels within the scopes of marketing and business. The concepts, tools, techniques and real world practicalities of marketing channels will be exposed and studied in depth. Cases from Turkish business scene will be provided throughout the semester and the students will strongly be asked develop their own marketing decision making skills.